Tag: Matt Farrell
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Tough Love: The Reality of How Outsiders View Swimming (And 15 Simple Fixes)
USA Swimming CMO Matt Farrell presents on Tough Love Marketing [pullquote]Nearly 80% of parents don’t consider continuing in the sport of swimming for their child after swim lessons.[/pullquote] How do parents of non-swimmers view the sport of swimming in respect to cost, time commitment, fun, teamwork and developing social skills? Understanding how the world views…