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British Swimming and the BBC announce new 4 year rights deal

Mar 18, 2011

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by

rokur

in Health, Training

British Swimming today announced a four year rights deal with the BBC to broadcast swimming and other aquatic sports in the run up to the 2012 Olympics, the Commonwealth Games 2014 and beyond. Also, they partner to launch the Big Splash, a UK-wide mass-participation campaign, to get people in the pool.

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Tag: BBC

British Swimming and the BBC announce new 4 year rights deal