Pantene has named Olympic medalist swimmer Natalie Coughlin as the brand’s new ambassador, chosen not only for her vast accomplishments in sports, but also for her dedication to a healthy lifestyle and her ability to inspire women to embrace their own strenth and feminity. She will appear in all elements of the brand’s marketing campaign, including TV and print advertising, in-store displays, digital and social media and a PR campaign beginning in June 2012. Via Marketwatch.

Here is a behind the scenes video of the Pantene and Natalie Coughlin campaign