TV Ratings Soaring For Paris 2024 Olympic Games | France 24 English

TV Ratings Soaring For Paris 2024 Olympic Games | France 24 English

TV coverage of the Games has led to a huge ratings boost in a number of markets, while the Olympic Broadcasting Services is producing a record amount of content. Even the French – stereotypically known for their so called “insouciance” – are getting in on the action. Story by Carys Garland.

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