“Risk-taking” men are ten times more likely to die while swimming in the sea, the RNLI has warned.
Last year, 99 of the 109 adults who died on the coastline were men.
The RNLI said that a male love of watersports and a tendency to take risks may be contributing factors for the difference.
Young men made up the majority of the cases, the lifeguards said, and asked people in that demographic to make sure they speak to each other about the risks of swimming in the sea.
One of the biggest killers, the RNLI added, was cold water shock.
RNLI lifeguard supervisor Lewis Timson said: “When you jump into very cold water it sends your heart into a bit of a sporadic rhythm, throws breathing out and generally people thrash to get to safety. The current safety message is the complete opposite of that.
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