What Marketers Can Learn From The Declining Olympics Viewership

There was a day when we all sat down, as families, to watch the Olympics. We carved out time in our weekends and each night to watch key events. Today, that is not the case. A February 2018 Gallup poll showed that 61% of Americans didn’t plan to view the Olympic Games at all. The number of older Americans who did plan to watch is down, and the percentage of younger Americans is even lower. Actual data on Olympics viewership shows that TV viewership was down 8% compared to 2014. For those who do still watch the Olympics, we do it in a dramatically different way. Why?

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