Japanese condom-makers hope for rise in sales with 2020 Tokyo Olympics

Japanese condom-makers are ramping up preparations ahead of the Tokyo 2020 Olympic Games, seeing a golden opportunity to showcase their world-record ultrathin products.

For years, hundreds of thousands of condoms have been distributed for free to competitors at Olympic Games in a bid to encourage safe sex among the world’s fittest athletes.

The tradition provides prophylactic producers with a potentially unrivaled marketing opportunity.

Read the Japan Times

Photo by mdid