Swimming With Sharks Makes People Want To Save Them

Wildlife tourism operators like to claim their operations make people care more about endangered species. Others contend this is just preaching to the converted, without changing hearts and minds. The debate is long-running, but until now it has been largely evidence free. An initial effort has provided some good news for the tour providers and those seeking ways to increase support for conservation.

Read IFLScience

Photo by NOAA Ocean Explorer

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