Michael Phelps has been an Under Armour endorser since 2010, but of course, he’s only truly in the spotlight quadrennially, during the Olympics. Now 30 years old, the world’s greatest-ever swimmer is making one final Olympic push—for the Rio Games this August.
Under Armour is celebrating its hero’s last stand with a beautiful and brooding ad from Droga5 that focuses on Phelps’s intense training regimen—in other words, everything he’s been doing while outside the spotlight to prepare for those precious moments in the pool.
See Adweek
https://youtu.be/Xh9jAD1ofm4
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