Swimming Australia brings back Dolphins

Australian swimming is harking back to a golden moniker to regain public pride ahead of the 2016 Rio Olympics.

The Australian team once again will be named the Dolphins, after the name was dropped in 2009.

Swimming has worked to rebuild its brand since the Stillnox scandal in the wake of a disappointing London Olympics campaign in 2012.

Swimming Australia CEO Mark Anderson said the move was an important symbolic one but still a small step in the sport’s cultural change after the London backlash.

Anderson said the Dolphins brand still held a positive value for the Australian public but said it was just one step in the continued change in the team.

“A cultural change is an ongoing process,” he said. “We’re a long way from where we need to be in all aspects in and out of the pool, but we are benchmarking what is the best around the world in every area.

Read The Sydney Morning Herald