Pellegrini joins Messi in P&G endorsement deal

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Italy’s number one swimmer Federica Pellegrini has signed an endorsement deal with Proctor & Gamble’s (P&G) anti-dandruff shampoo brand Head & Shoulders.

Pellegrini, 25, is the most successful female swimmer in Italian history and will be the face of Head & Shoulders in Italy. Argentinean soccer star Lionel Messi is also an ambassador of the brand.

“I am proud to be part of the family P&G for this launch so important in hair care Italy. Head & shoulders is a line of products on which I can rely on, especially given the amount of time I spend in the pool every week,” said Federica Pellegrini. “With beautiful hair, I have the security to achieve the goals I care about most.”

Image courtesy of Bruno Cordioli, CC BY 2.0