Excelade, the hot thing on deck this morning

So Danish / Icelandic coach Mads Claussen of Reach Elite showed me this new iPhone / iPad app this morning called Excelade, that allows you to video record and analyse technique in sports, and share it online from within the app, with precision slow-motion, side-by-side comparison and ability to record a review. At the cost of only $4.99 on iTunes, with this super portability offered, I think traditional software like Dartfish is in serious trouble.