Leading sponsorship agency Octagon estimates according to the Independent, that some British athletes could pick up £2m (US$ 3.1 million) before Rio 2016, should they win gold at the London 2012 Olympics, and 22-year-old super-heavyweight boxer Anthony Joshua maybe even up to £5m.
Swimmer Adlington, who said after Bejing that all she wanted was to buy a pair of Christian Louboutin shoes, could follow in the footsteps of Imelda Marcos should she strike double gold again.
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