IOC campaign “Best of Us” asks all youths to share their best

Anchored by this “The Yellow Line” commercial featuring Michael Phelps and Usain Bolt, the Olympic Committee encourages all young athletes to record and submit videos of “their personal best” to the web site olympic.org/showyourbest, and to vote on other submitted videos. The site will include a “mash-up creator” which takes the user-submitted videos and mixes them with footage from Olympic Games past, available on the Games’ Facebook page, channels on YouTube and Chinese video hosting service Youku. With the chance to win gadgets and ultimately a trip to the London 2012 Olympics. Via The New York Times and bigleadsports