“Think, Don’t Swim” campaign film premieres in York

A hard-hitting film aimed at driving home the message of The Press‘s Think, Don’t Swim campaign is being premiered today at York’s City Screen cinema in Yorkshire, England. Bartender Richard Horrocks, 21, drowned in the Ouse after jumping into the water from a balcony close to the riverside cinema in July. He was the third person to die in York’s rivers so far this year, and his death prompted The Press to launch its campaign to raise awareness of the dangers of jumping or falling in the water, including the launch of posters and beer mats carrying the campaign message. Read more here on The Press.