Richard Branson about to sink to an all-time low

I admin, a lame maybe even misleading title, but not entirely wrong. Sir Richard Branson has announced he will make five dives to the deepest parts of the Earth’s ocean using the specially designed DeepFlight Challenger submersible, able to endure the pressure of 1,000 atmospheres at depth, utilizing unique wings to “fly” underwater. And it is even in collaboration with Google, using their mapping system to chronicle the dives. The first dive, to the Mariana Trench, is scheduled for late 2011. Via Geekosystem, boingboing and Laughing Squid.